LA's Hottest Athleisure Brand Just Landed in West Loop: Set Opens Its First Midwest Flagship on Randolph Street
By Socialhood News · West Loop ·
West Loop neighbors, Randolph Street just got a new neighbor — and it's one that's been drawing lines on both coasts. Set, the Los Angeles-based activewear brand beloved by Gen Z and millennials, opened its first Midwest store on Friday, September 19, at 946 W. Randolph St., planting its flag right in the heart of the neighborhood's buzzing retail and restaurant corridor.
The grand opening wasn't a quiet affair. To welcome Chicago, Set rolled out a hat and patch bar where shoppers could customize their own gear, and the first 100 customers through the door walked away with custom Lands' End tote bags stuffed with Garrett Popcorn — a pairing that felt unmistakably Chicago. It was the kind of opening-day experience designed to make a first impression, and by all accounts it did exactly that.
For a brand built on the West Coast, the West Loop address is a deliberate statement. The store at 946 W. Randolph sits in the thick of one of Chicago's most energetic retail and dining strips, surrounded by the restaurants, design studios, and foot-traffic-heavy blocks that have made Fulton Market and the broader West Loop corridor one of the most sought-after destinations for brands looking to make their Midwest debut. Set joins what the Chicago Sun-Times described as "a sea of retailers and restaurants putting down roots in the thriving neighborhood" — a retail wave that shows no signs of cresting.
What makes the West Loop location particularly noteworthy for locals is the Chicago-specific merchandise Set has built into its inventory. The store carries limited-edition Chicago-themed patches and World Champion hoodies — merchandise that won't be available anywhere else and that gives the Randolph Street outpost a local identity beyond just being another national brand's outpost. For residents who've watched their neighborhood evolve into a magnet for both culinary and retail destinations, that kind of locally rooted product line is a meaningful gesture.
Set was founded in 2018 by Lindsey Carter with a focus on fashion-forward activewear positioned squarely at the intersection of performance and style — the kind of brand whose leggings and sets are as likely to appear at a Pilates class as at a weekend brunch on Fulton Street. The West Loop, with its dense concentration of fitness studios, wellness-minded residents, and a dining scene that draws an active, style-conscious crowd, is about as natural a fit as a brand like Set could find outside of Southern California.
For neighbors who want to check it out, the store is at 946 W. Randolph St. — easily walkable from the Morgan CTA Green and Pink Line station, and right in the stretch of Randolph that anchors the neighborhood's retail identity. Whether you're hunting for the Chicago-exclusive patches, scoping the World Champion hoodies, or just curious what an LA athleisure flagship looks like on a Midwest street corner, the doors are open.
West Loop neighbors, are you excited to have Set on Randolph — and what other retailers would you love to see open in the neighborhood next? Drop your thoughts in the comments and tag a friend who'd be first in line right here on Socialhood!
Sources:
1. https://chicago.suntimes.com/small-business/2026/09/18/los-angeles-athleisure-set-genz-millennials-west-loop-flagship